Module 12: Sales & Marketing
Module 12 from #Startup with Piers Linney
As a well-known champion of entrepreneurship with a background in law and finance and a former investor on Dragons' Den (Shark Tank in some countries), I am often asked by founders for advice.
After looking at what is available on the internet I realised that motivational content is heart warming, but what entrepreneurs need is no-nonsense, impartial and practical advice, guidance and support from somebody on their side. Asking the universe and having a 'millionaire mindset' will certainly not guarantee success. Anyone selling a 'system' that guarantees success in any business, and in any sector, is ripping people off - period.
I have designed this course to be a step-by-step and practical guide to starting your business. The full course provides all of the support, guidance and tips you will need to avoid the common mistakes entrepreneurs make to reduce risk and maximise your chances of achieving your ambitions.
The full course has 10 hours across over 76 personally delivered video lessons with supporting materials and quizzes. I have designed it to provide the support you need 24x7x365 to give you confidence, save you time, material amounts of money and reduce the number of sleepless nights.
The modules breakdown the course to ensure that it is accessible.
Anyone planning to start a business in any sector: whether its your first or you are going again and you are looking for support and guidance that you don't have access to, or previously lacked.
Founders growing a business: if you are alone or part of a team growing a new business, the full course provides advice, insights and guidance ranging from your well-being to technical advice on raising finance, contracting, hiring and marketing.
Anyone looking to avoid the common and costly mistakes new entrepreneurs make: execution is everything and this course will help you avoid mistakes that will cost you time, energy, money and even your entire business.
Entrepreneurs without access to mentors or family members with business experience: not everyone has networks of people with business experience and an understanding of what it takes to start a business that are also willing to help.
Entrepreneurs looking to save money by being more efficient: starting a business can be daunting and this course is designed to help you to accelerate your progress and become a more efficient leader faster - and time is money.
Anyone looking for a motivational content about how to get rich quick: there is enough of that available already and building a business is a serious business. Soak up the motivational content and then come back to learn how to execute.
As Thomas Edison said, 'Genius is 1% inspiration; 99% perspiration.'
Start12.1 Who are your customers? (11:58)
Start12.2 Why do you need a go-to-market strategy? (2:55)
Start12.3 B2C or B2B? (4:16)
Start12.4 Sell, sell, sell & then sell some more (8:59)
Start12.5 Routes to market (18:03)
Start12.6 Who is responsible - sales or marketing? (8:48)
Start12.7 Developing your marketing plan (12:24)
Start12.8 Measure to manage and understanding sales funnels (12:24)
Start12.9 Winning reference customers (4:55)
Start12.10 What is 'public relations' (PR)? (6:05)
Start12.11 Social media 101 (11:02)
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"For me, what I liked most about Piers’s course was his practical advice that was delivered in an easy-to-access way. I found his lessons all had a clear message that I could instantly apply to my business. Since adopting many elements of this course to how I work, I can definitely see an upturn in my sales. I continue to review how I can improve my company and Piers’s advice is there to help make those decisions count."
Srjdan B, Serial Entrepreneur
Piers is the founder and CEO of Moblox. As a well-known champion of entrepreneurship and growth businesses and is best known as a former Dragon on BBC Dragons’ Den (Shark Tank format in the USA) and as a Channel 4 Secret Millionaire.
Piers is an experienced and award-winning entrepreneur and investor with a professional background in the City of London and Wall Street . He has broad experience of the challenges that face growth businesses as a founder, adviser, director and investor. Piers qualified as a lawyer specialised in corporate finance and venture capital before joining the investment banking team at Credit Suisse . He left the city to start a dotcom business and became the CEO of a corporate finance business raising funds for technology start-ups and growth businesses before becoming a partner at a hedge fund specialising in providing structured debt and equity. Piers has won a range of entrepreneurship awards and has both B2B and B2C experience selling to organisations ranging from startups to the UK government to large enterprises (FTSE-100). Piers regularly speak at events to support startups and growth businesses for global brands ranging from Cisco to Thomson Reuters to GSK.
During 2019 he hosted a #1 UK business podcast on iTunes, which was a partnership with UK bank, Nat West. You can listen to the Re-thinking Business or search your favourite platform.
Piers has been recognised as one of the 100 most influential Black Britons and was Entrepreneur of the Year at the inaugural EY sponsored Black British Business Awards. He sat on the UK government's Cabinet Office SMB Panel and the Board of TechUK, and is a Trustee of Nesta, the UK’s leading innovation foundation with a £450m endowment. During the Covid-19 pandemic Piers was a baord members of the UK's development bank, British Business Bank, which facilitated over £80 billion of financial support for UK small businesses.
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"This course has been invaluable. A fabulous resource that has changed my approach to building my business. Its helped me avoid mistakes, I've asked myself some serious questions and I have more confidence relating to my small business. It has helped me understand every different aspect to starting up my business and I'd recommend anyone to gain this information and knowledge from a very experienced, successful business man. It has already paid for itself several times over."
- Briony, Owner, Etched Semi Permanent Make Up
Time is money and mistakes cost money. A lot of money. Having a resource to refer to for support can make the difference between progress and no progress, and even success and failure.
When compared to the value of your time or a single legal letter, or any form of professional advice, the value of this module and the full course should be multiples of its cost.
The knowledge available to you in this course at any time of day or night is based on twenty years of experience as an entrepreneur, investor, professional adviser and from working with hundreds of entrepreneurs.
And if you don't agree, you can get a full refund.
This is a step-by-step and practical guide to starting and growing your business. I have been involved in building a wide-range of businesses and I'm still involved in startups today.
I understand the ups and downs and just how lonely it can be, especially when you can't reach out for the support you need when you most need it.
Think of this module and the full course as a resource to provide you with answers to numerous questions and by the end of it you will be prepared for almost anything in business.
Frequently Asked Questions
There is a business in everyone and everyone should #startup at least once. If you have any questions or ideas to add to the course, please reach out and let me know.
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IMPORTANT: This course provides practical advice, support and guidance, but it is not a substitute for professional advice such as legal, accounting or tax advice relevant to the jurisdiction(s) in which you live or operate a business.