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Module 12: Sales & Marketing
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Module 12: Sales & Marketing
12.1 Who are your customers? (11:58)
12.2 Why do you need a go-to-market strategy? (2:55)
12.3 B2C or B2B? (4:16)
12.4 Sell, sell, sell & then sell some more (8:59)
12.5 Routes to market (18:03)
12.6 Who is responsible - sales or marketing? (8:48)
12.7 Developing your marketing plan (12:24)
12.8 Measure to manage and understanding sales funnels (12:24)
12.9 Winning reference customers (4:55)
12.10 What is 'public relations' (PR)? (6:05)
12.11 Social media 101 (11:02)
12.10 What is 'public relations' (PR)?
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