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#Startup with Piers Linney
Module 1: Preparation - Are You Ready?
1.1 What is your motivation? (3:06)
1.2 What is your destination? (3:02)
1.3 Physical, emotional and financial considerations (8:49)
1.4 Finding a business idea (14:28)
Module 2: Research
2.1 How to research / SWOT (11:35)
2.2 Competitive landscape & business economics (4:43)
2.3 MVP, prototype & service testing (3:46)
Module 3: Seeking Support
3.1 Finding a mentor (3:33)
3.2 Seek advice & feedback (7:09)
3.3 Network, network, network (7:44)
3.4 The sources of support for start ups (5:07)
3.5 Appointing professional advisers (5:44)
Module 4: Business Structure
4.1 Founder considerations (6:57)
4.2 Business is about people (6:02)
4.3 Which legal structure? (10:06)
4.4 Tax 101: Capital gains tax vs income tax (7:24)
4.5 What are options & warrants (5:00)
Module 5: Writing A Business Plan
5.1 Why you need a business plan (8:49)
5.2 Goals, measurement and milestones (9:59)
5.3 Realistic financial forecasts (8:07)
Module 6: What is an Organisation?
6.1 What is an organisation? (8:58)
6.2 What is a startup? (8:03)
6.3 Who are the founders? (5:49)
6.4 What does the board of directors do? (3:17)
Module 7: Legal Checklist
7.1 Consitutional documents, partnership and shareholder agreements (6:21)
7.2 Standard form agreements (6:50)
7.3 Contract law 101 & legal liability (6:58)
7.4 Regulations & compliance (2:12)
7.5 What insurances do you need? (5:12)
7.6 Understanding personal & business taxation (1:49)
Module 8: Leadership & Management
8.1 Leadership & developing a culture (8:26)
8.2 You are the boss (3:10)
8.3 Expect to be let down (4:40)
8.4 Every problem you face has been faced before (5:22)
8.5 Stay lean and mean (7:48)
8.6 Roles, responsibilities and measurement (5:43)
8.7 Locating your business & virtual teams (4:34)
8.8 Why do start-ups pivot? (4:10)
Module 9: Managing People
9.1 Prepare to manage people (10:54)
9.2 Don’t just recruit family & friends (6:31)
9.3 Recruitment strategy & diversity (7:21)
9.4 Employees, consultants or freelancers? (8:01)
9.5 Employment law 101 (14:13)
9.6 Top 20 tips for a new employer (18:50)
Module 10: Branding & Intellectual Property
10.1 Your brand is more than your logo (3:04)
10.2 Creating a brand and culture (6:57)
10.3 Protecting your intellectual property (8:18)
Module 11: Raising Finance
11.1 Raising finance to start-up (21:37)
11.2 What is an 'exit' or a 'liquidity event' (3:56)
11.3 Getting investor ready (9:26)
11.4 Crowdfunding (10:21)
11.5 Research eligibility for R&D tax credits & grants (2:47)
Module 12: Sales & Marketing
12.1 Who are your customers? (11:58)
12.2 Why do you need a go-to-market strategy? (2:55)
12.3 B2C or B2B? (4:16)
12.4 Sell, sell, sell & then sell some more (8:59)
12.5 Routes to market (18:03)
12.6 Who is responsible - sales or marketing? (8:48)
12.7 Developing your marketing plan (12:24)
12.8 Measure to manage and understanding sales funnels (12:24)
12.9 Winning reference customers (4:55)
12.10 What is 'public relations' (PR)? (6:05)
12.11 Social media 101 (11:02)
Module 13: Customer Service
13.1 Why you need to take your customer service seriously (7:45)
13.2 Customer relationship management (CRM) (3:13)
13.3 Your customer feedback loop is critical to success (4:12)
Module 14: Operations & Information Security
14.1 Separation of roles & management (4:22)
14.2 Who is responsible for ICT, operations, property, record keeping etc. ? (3:06)
Module 15: Accounting & Finance
15.1 Accounting: Do or die! (6:29)
15.2 Use technology for everything (8:47)
15.3 Billing and payment systems (12:44)
15.4 Responsibility for reporting & filings (5:49)
15.5 Accounting 101: Profit & Loss & Cash Flow statements (16:39)
15.6 Accounting 101: What is a Balance Sheet? (6:57)
15.7 Credit control & getting paid (6:39)
8.2 You are the boss
Book - The Hard Thing About Hard Things- Lesson 8.2 - Startup with Piers Linney.pdf
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